Madison & Vine Advertisement

12/09/19       

                         Website:

I recently came across this ad for lip balm, and I found the words and photos they used really interesting. The type of advertising Burt's Bees is using here is Madison & Vine. I can tell from the fact that they are more focused on selling something WE want and not that they want to sell. It is even in the title of the product; "It's all about you". They made it personalized so that it could make it more of our benefit than theirs, because we are getting something made for us. It is also in the category "Lip Care", promising to benefit the customer. You can put your name on it, or a message, making it necessary for the holidays or as a gift for someone.

                       Caption:

The caption on the photo also makes you feel like you should use it because it is not harmful to the environment and provides something to you. They also don't state the price in the caption or anywhere in the photo, giving you an idea that they are not doing it for themselves.

                    Picture:

This picture I saw on Instagram shows the lip balm next to items that represent comfort. The candle, tea, book, and blanket all fit in a category of self-care, making someone also think that the lip balm would do something beneficial to them. It almost seems essential to someone to have this, and provides the feeling of completion to an aesthetic.

The product they are trying to sell is seamlessly integrated into this photo, blending with all of the other colors. The option of putting our name on it makes it satisfy our needs for comfort, so I can see that they put thought into their advertisement in order to make it seem natural for someone to invest in this. They also give you different options, making us search for things and actually go on the website.

By just glancing at this ad, I would usually scroll by without noticing that they do put in a serious amount of effort. There are a lot of components to this ad, relating to the Madison & Vine method.


https://www.burtsbees.com/product/personalized-lip-balm/VM-792850905001.html
(Product Website)